A cover letter is a supporting sales tool for your job application with the sole purpose of helping you secure a job interview. Many people make the mistake of having a single, generic cover letter in which they simply change a few details such as the job title, the advertising medium where they found the job advert and the advertised date.
An effective cover letter should address the key criteria found in the job advert and detail the skills, education, experience and knowledge that you have in relation to that criteria. Your cover letter is your sales pitch; it is your opportunity to engage a prospective employer and persuade them that you are an excellent candidate for their advertised position.
Below are a number of Guides, Tips and Templates to help you write effective, tailored cover letters.